Real Estate Marketing Tips

March 31, 2021

Your marketing efforts are essential to the success of your property listings.  Here are a few marketing tips that will help you maximize your investment in your property visuals.

Make the most of your real estate photography, tours, and floor plans.  These are the foundational building blocks of your listing, but also your portfolio of experience. Capture images of the nearby park and town, or city, because you’re not just selling a house, you’re selling a neighborhood. Show local attractions as well as the necessary photos of the listing itself. Buyers are counting on real estate photography and videos more than ever. In fact, 87% of home buyers relied on photos to help make their decision, according to The National Association Realtors. TruPlace offers a curated selection of complimentary community amenity photos with any photoshoot for this exact reason. Be sure you show all the potential benefits of the home, inside and out.

Make sure it is insanely easy for potential buyers to contact you directly.  This one may seem like the back of a shampoo bottle and over-explained but realtors often miss opportunities to put their contact information in front of the buyer.  Check your social media handles, your phone number should be prominent.  Same with your business card itself.  Yes, you want to drive traffic to your listing or website but most importantly, you want to be sure they can pick up the phone and call you. Your virtual tours should include your contact information and a lead capture form. Don’t overlook opportunities to present your name and number everywhere possible.

Create killer content.  Create content for your listings that will capture the right buyer. Highlight key aspects of the listing but also try to tell a story with images that invite the prospective buyer to envision themselves in the home or neighborhood.  Is there a special café that has the right aesthetic within walking distance?  A newly renovated state-of-the-art playground?  Keep the copy minimum (but don’t leave off the pertinent details of the listing) and lock into the buyer’s imagination.

Lock into your competition.  You should always be monitoring what your competitors are doing and see where they are successful, as well as where they are not. The internet and social media may seem cluttered with everyone using similar tactics but what works, works. You can take ideas as a starting point and make them your own, tailored for your specific audience and your buyers. Do not be afraid to try out a new trend if it seems in line with your personal brand. Perhaps most importantly, when a competitor makes a misstep, you will notice right away.  Add it to your ‘Don’t do that’ list and learn from their mistakes.