How to Use Your Property Analytics
June 23, 2020
On every property link, TruPlace collects valuable information and organizes it into graphs and charts. In order to take advantage of this beneficial feature, you have to know where to find it and how to use it.
Where Is My Data?
Any current client of TruPlace can log into the Client Portal from home page of our website and access property analytics.
Select a property from your property list. Click on the sunset icon under the Images column. Once that property page loads, go to Property in the top navigation bar and click Analytics.
With each property, we provide data about the behaviors of the online audience interacting with this property page. This access is available for a full year.
What Data Is Available?
You not only get the data showing the sources of the online traffic, or where the traffic came from to view this property, but you can see trends showing which days of the week or times of day that property gets the most views.
How Can I Use It?
Social Media Marketing
You would be shocked at the differences in viewer behavior, based on a property location, price point and marketing efforts. Use the data to determine when to host a virtual open house or when to do a Facebook live event. For example, if the property gets most of its views on Fridays, see what time is most popular, then launch a Facebook live event about that property during that time.
Location Specific Marketing
The map feature is a client favorite. It shows you where the viewers are located when they look at the property online. Because the map is interactive, you can click on each number and drill down to see hyper-local data, even down to the to the street.
The map indicates high concentration clusters, not just locally, but nationally and globally. Property owners and managers can gain a better understanding of your marketing efforts and reach with this visual, as well. Use the zoom in/out to drill down closer or move out further to see the viewer locations.
You can show your sellers the on-line behavior of the buyers and this can help you to adjust or pivot the marketing plan for better results. For residential sales, it is also a smart way to target potential home sellers because if these viewers are looking at homes virtually, they may just be thinking about a move soon. For rentals, it helps lower the cost of pay per click ads when you can target a specific location, especially when you know they are already interested.