Utilizing Video Within Your Social Media Marketing – TruPlace Benefits & Best Practices

June 8, 2022

“Listings with video get 403% more inquiries, 73% of homeowners say they are more likely to list with an agent who uses video and 51% of home buyers use YouTube as their number one destination for a search.”

National Realtor Association, NAR


TikTok is an app with an endless supply of short form videos tailored to users unique interests, demographics, and designed to grab the users attention in seconds. For real estate agents, it’s a place to find and capture a new found audience faster than any other platform. Check out the latest blog from CNN Business: TikTok changed my life. Real estate agents find huge success on the app


Instagram has expanded their photo sharing app into video content creation right alongside TikTok with their own version called Reels. With Instagram Reels, you can utilize your professional videos by uploading them within a vertical video format that then live on your profile for users to view at any time. Real estate agents are adding this feature to their social media marketing campaign – read more from Ideas for Real Estate: Instagram Reels for Real Estate Marketing

What are the Benefits & Best Practices?

  • Expand your SM marketing to new platforms/audiences
  • Grab attention for events and open houses
  • Add viral music and hashtags to increase your visibility

How Can We Help?

Our latest :29 Vertical Video is a social media-inspired video created in vertical format with modern transitions set to music. Upload the .mp4 file,overlay your text and add the latest viral song to capture the most viewers. 


Real estate agents have been using Facebook for years to help spread the word about their listings including but not limited to linking their listing website and uploading their professional property visuals. Today, Facebook is the second most used platform to watch videos right behind YouTube. – Lumen5

What are the Benefits & Best Practices?

  • Great for email campaigns and branding
  • Add unbranded version to your MLS listing for distribution publication
  • Upload branded videos for more awareness when your post gets shared

How Can We Help?

Our new Advanced Slideshow Videos are just what you need in your social media marketing campaign! 

Our :30 Slideshow Video includes updated transitions and styling and now including cinema-graph edits to enhance your viewer’s experience. 

Upgrade to our :60 Advanced Slideshow, our #1 selling video products that now includes a Google Earth view of the property, updated styling, fonts, branding, transitions, and a fresh new music library!