Using Virtual Open Houses to Market Real Estate Listings
July 22, 2020
Adapting to Change
These are challenging times for everyone. New COVID-19 rules and restrictions limit person-to-person interactions, which we at TruPlace understand that this is an adjustment period for most agents. The health reasons are clear and the business implications are nerve-wracking. But there are practical things that can be done to serve our clients, just like there are practical ways to serve yours.
For starters, TruPlace is complying with CDC and WHO guidelines to monitor the recent travel and health of our photographers and the agents they might interact with. We are also making sure any relevant expenses, such as medical gloves or hand sanitizer, are covered. Our entire office headquarters in Germantown, MD has adjusted to the new normal of remote work.
Listing agents are facing a unique set of circumstances: they must sell their client’s home without inviting heavy foot traffic. Our clients are finding that 3D products are a safe way to market a home amid Coronavirus concerns. Specifically, TruPlace’s immersive visuals for buyers are a great way to experience the property without having to physically be there.
The 3D Virtual Tour is the new Open House. It’s viewable from a web link sent by the agent to potential buyers. TruFusion 3D tours allow viewers to see details such as electrical outlet placements, back-splash patterns, and clear window views.
Floor Plan Tours with 360 Views show the viewer where they “are” inside the house based on area of the floor plan being clicked. The 360 view technology lets viewers turn in any direction and view that area closer up or further back by simply pinching the screen like they would with almost any online image.
TruPlace’s “Virtual Open Houses” enable potential buyers to explore every nook and cranny of a property from the safety of their own laptops or iPads. Our signature smart-touch layout tool with beautiful photos viewers love now has added 360 views in the rooms where details matters most, like kitchens and backyards. This solution can save on the cost of a full 3D virtual tour while still giving guests the quick, quality inside look they want.
These “user-controlled experiences” allow the buyer to move in and out of rooms, hallways, and stairs in addition to being able to spin around the room to see all the details.
For buyers looking to be guided through a property visually, TruPlace has Walkthru Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.
The 3D tours, Walkthru Videos and Slideshow Videos designed by TruPlace provide the most comprehensive and realistic experience of a home’s layout, giving viewers a totally clear and immersive experience.
The well being of our clients, employees, and neighbors are taking a front-row seat, driving our decision making, which seems to get tougher by the hour. We encourage everyone to stay safe and healthy.