Agents Using Virtual Open Houses to Market Listings Amid COVID-19 Restrictions
March 18, 2020
Adapting to Change
These are challenging times for all of us. Federal mandates are in place limiting person-to-person interactions, which we at TruPlace understand must feel excruciating to most agents. The health reasons are clear and the business implications are nerve-wracking. But there are practical things that can be done to serve our clients, just like there are practical ways to serve yours.
For starters, TruPlace is complying with CDC and WHO guidelines to monitor the recent travel and health of our photographers and the agents they might interact with. We are also making sure any relevant expenses, such as medical gloves or hand sanitizer, are covered. Our entire office headquarters in Germantown, MD will be teleworking for at least the next two weeks so there is no interruption in customer service.
Listing agents are facing a unique set of circumstances: they must sell their client’s home without inviting heavy foot traffic. Our clients are finding that 3D products are a safe way to market a home amid Coronavirus concerns. Specifically, TruPlace’s immersive visuals for buyers are a great way to experience the property without having to physically be there.
The 3D Virtual Tour is the new Open House. It’s viewable from a web link sent by the agent to potential buyers. A floor plan image shows the viewer where they “are” inside the house. The 3D “spin” technology lets viewers turn in any direction and view that area closer up or further back by simply pinching the screen like they would with almost any online image.
TruPlace’s “Virtual Open Houses” enable potential buyers to explore every nook and cranny of a property from the safety of their own laptops or iPads. Our signature smart-touch layout tool with beautiful photos viewers love now has added 3D spins in the rooms where 360o matters most, like kitchens and backyards.
This solution can save on the cost of a full virtual tour while still giving guests the quick, quality inside look they want. These “user-controlled experiences” allow the buyer to move in and out of rooms, hallways, and stairs in addition to being able to spin around the room to see all the details.
For buyers looking to be guided through a property visually, TruPlace has Walkthrough Videos that escort viewers to each room. These video products are available at varying lengths from 1-minute to 4-minutes long, regardless of property size.
The 3D tours, Walkthrough Videos and Slideshow Videos designed by TruPlace provide the most comprehensive and realistic experience of a home’s layout, giving viewers a totally clear and immersive experience.
The well being of our clients, employees, and neighbors are taking a front-row seat, driving our decision making, which seems to get tougher by the hour. We encourage everyone to stay safe and healthy.